It seems like almost every cosmetic company has jumped on the health bandwagon, tagging their products with buzzwords like "natural" and "organic". But is there any real evidence to back up their claims?
It can be difficult for the average shopper to differentiate between brands which are actually good for your skin, and those that just claim to be. Well, no need to worry, because we did the research for you. Here are 6 makeup brands your skin, and the planet, will thank you for.
1. Au Naturale
Let's kick off this list with a heavy hitter. Au Naturale was founded in 2011 by - get this - a nuclear analyst who, like us, was sick of using cosmetics that weren't beneficial for her skin. Along with boasting non-irritating, refreshing products, Au Naturale is also completely gluten-free, vegan, non-toxic, and paraben-free. Make Au Naturale your next stop for all your lipstick and foundation needs.
2. 100% Pure
Much like the name implies, this company strives to create the purest, most organic line of natural cosmetics. 100% Pure offers much more than simply makeup, however. You can also buy shampoos, soaps, face masks, and skin serums that will make your skin glow. All of their products are loaded with essential oils, vitamins, and antioxidants that hydrate and replenish your skin.
3. W3ll People
If "no-makeup, makeup" is more your thing, then allow me to introduce you to W3ll People. Their exclusive line of minimalist palates will cover your blemishes, even your skin tone, and revitalize your face. All of their products are hand-crafted, vegan and cruelty-free. You also don't have to break the bank while shopping for their products, since everything is super affordable.
Vapour takes natural and environmentally friendly to the next level. Not only are all of their products organic, but the company itself has also earned "Champion" safety status from the Environmental Working Group for Safe Cosmetics. Their products are created in a completely wind-powered factory and all of their packaging is crafted from recycled materials. Now that's one cosmetics line that we should all be able to get behind.
5. Juice Beauty
So many companies claim to be organic, but how many can boast that they're actually USDA certified? Add Juice Beauty to that list! Best known for their tinted moisturizer, all of Juice Beauty's products are natural, vegan and cruelty-free. Like Vapour, they only use recycled materials in their packaging and their plants are solar and wind powered.
6. Alima Pure
Look no further if cruelty-free, eco-friendly powder foundation is what you seek. Alima Pure has surely earned their gold standard in that department. Their all-natural foundations are completely cruelty-free and come in a wide variety of shades to match all skin types. Their cosmetic packaging uses only recycled materials and soy-based ink, just to really drive the point home. Even better, their compacts are reusable!
If you're looking to buy makeup that claims to be organic, you want to make sure that the company can actually back up their claims. The 6 product lines listed above have all far surpassed the benchmark for what we typically look for in organic products. Treat your skin to some all-natural makeup, and treat your soul knowing that you're supporting a company that cares.